South Korean striker Hwang Hee-chan (Wolverhampton Wanderers) has introduced one of his favorite K-foods, tteokbokki, to his international fans.
“Meet ‘Tteokbokki’, a representative Korean street food and his soul food, introduced by Hwang Hee-chan,” Hwang posted a video on his social media on March 23 (KST).
In the video, Hwang Hee-chan himself wears an apron and introduces the cooking process while making tteokbokki. The video was produced under the slogan “Cooking Korea,” and Hwang collaborated with the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization to introduce soccer fans around the world to the charms of Korea’s food culture and regions known for their ingredients.
“Using Tteokbokki, which was selected as Korea’s representative street food by CNN last year, we focused on promoting not only Korean food culture but also regional tourism such as Sunchang (gochujang) and Busan (fish cake), which are related to food ingredients,” said the Korea Tourism Organization.
“Korean food is becoming an increasingly important factor in why people choose to travel to Korea, and we will continue to raise awareness of Korea and promote the appeal of K-food through the medium of unique Korean ingredients and food.”
The promotional video was also posted on the Korea Tourism Organization’s YouTube channel, and Hwang Hee-chan also posted the video on his social media accounts to spread the word about K-food to his international fans. Hwang Hee-chan, who made the tteokbokki by hand, tasted it himself and said, “I don’t know who made it, but it’s really delicious,” and encouraged his manager to try it.
He also sent a message to his overseas fans at the end of the video, saying, “There are other traditional and cultural foods besides tteokbokki, so please come to Korea and give me a lot of love.”
After Hwang posted the video, his former South Korean soccer teammate Baek Seung-ho (Jeonbuk Hyundai) commented, “Are you good at cooking?” and “Make me taiyaki”. In addition to Baek Seung-ho, Wolverhampton players also left comments on Hwang Hee-chan’s social media accounts.
Wolverhampton fullback Nelson Semedou and goalkeeper Joo Jae-sa drew attention by commenting in Korean. “Hwang Yori, no, but it looks good,” Semedo wrote in Korean, making fans laugh, albeit slightly awkwardly.
“I had the pleasure of trying this incredibly delicious and tasty food, it’s really good…Channy Boy,” wrote Sa. “Channy” is Hwang’s affectionate nickname within Wolverhampton, much like South Korean national soccer team captain Son Heung-min (Tottenham Hotspur) is called “Sonny”.
They usually comment on Hwang’s posts on social media to show their friendship with him. As such, Hwang integrated well with the Wolverhampton players and was recognized as an important part of the team. 무지개토토
In his third season at Wolverhampton after joining the club in the summer of 2021, Hwang was in top form and without the hamstring injury that had plagued him in previous seasons, heralding a career-high season. In the opening three months of the season, he scored six goals and provided two assists in 12 Premier League appearances. One goal in the League Cup as well.